Launch Ten · Project 02 · Live build launching Q3 2026
Moonshot
Night Golf.
The second Launch Ten project: from an early event idea to a distinctive brand, a complete marketing experience and a playable digital product prototype.
The client brief
Turn an idea into
something testable.
The client brought an early idea for a night-golf event. My role was to shape it into a coherent commercial proposition that potential players and golf-club partners could understand—and a tangible product the format could be tested through.
I defined the experience, developed the Moonshot brand world, designed and built the customer-facing website, and created the first interactive version of the game layer.
The strategy, brand, marketing experience and working prototype are complete. The live build is scheduled to launch in Q3 2026, with confirmed venue operations, ticketing and production scoring introduced in the appropriate launch phases.
What I designed and built
Positioning and identity
A clear audience, proposition and visual world for a new kind of social golf experience.
Marketing website
A responsive eleven-route experience for players, groups and potential golf-club partners.
Playable prototype
Six digital missions, a mocked team dashboard and an interactive live-leaderboard concept.
Lead system
Player waitlists and club enquiries captured securely for the client to develop launch demand.
My role
One partner from definition to working prototype.
Commercial proposition and audience
Product definition and roadmap
Naming, identity and art direction
Customer and venue-partner journeys
Responsive UX and interface design
Full-stack Next.js development
Mission and scoring prototype
Supabase-backed lead capture
A focused product idea