Proposal concept · Client discussions ongoing
Suissi
Vegan Kitchen.
A speculative proposal showing how a much-loved restaurant could turn its food, story and generous sharing culture into a more useful digital experience.
The opportunity
Make sharing
easier to choose.
Suissi already has a distinctive family story, vivid food and a strong Glasgow following. The proposal explores how the website could carry that character while answering the practical questions that shape a restaurant decision.
I developed the positioning, art direction, page experience and Table Builder concept as a tangible basis for a client conversation—not as a claim that the restaurant had commissioned or approved the work.
Current status: the proposal has received a positive verbal response and a further client meeting is planned. It will not be presented as confirmed Launch Ten work unless an agreement is reached.
What I designed
Brand translation
A vivid editorial direction shaped around Malaysian family food, generosity and sharing.
Mobile-first restaurant site
A clearer route through the story, menu, practical details and reasons to visit.
Table Builder
An interactive way to assemble a shared meal and understand the estimated cost per person.
Allergen-aware guidance
Dietary information and suggestions brought into the choosing experience rather than left as an afterthought.
Why the concept matters
A proposal the client can experience, not imagine.
Instead of describing a possible redesign in a deck, the concept makes the opportunity tangible on a phone. It gives the discussion something specific to react to: the tone, structure, customer tools and commercial potential.